TITLE

It's ad buyers turn to speak

PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the merger deal between Viacom and television network CBS Corp. Merger's implications for the television advertising industry; Need for media buyers and advertisers to protect their interests from threats posed by consolidation of the media market.
ACCESSION #
2311889

 

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