TITLE

Hakuhodo bucks merger trend in Japan

AUTHOR(S)
Herskovitz, Jon; Madden, Normandy
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Japan-based advertising agency Hakuhodo as of September 13, 1999. Company's efforts to expand its capital base; Merger deals among the country's advertising agencies.
ACCESSION #
2311884

 

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