TITLE

Discount card marketer wins college consumers

AUTHOR(S)
Gardyn, Rebecca
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Student Advantage, a relationship marketing company that targets college students as customers in the United States. Company background; Databases of customers created by the company; Use of discount cards in marketing.
ACCESSION #
2311882

 

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