TITLE

AllowanceNet taps kids' cents sense

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on BigChange Networks' Web site AllowanceNet. Web site's goal of teaching children about personal finance; Financial services firms as sponsors of the Web site.
ACCESSION #
2311879

 

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