McD's self-defense is its French connection

Speer, Larry
September 1999
Advertising Age;9/13/1999, Vol. 70 Issue 38, p26
Trade Publication
Reports on McDonald's Corp.'s advertising campaign in France which highlights the company's links to the French agricultural sector. Details of the advertising campaign created by Paris, France-based agency Euro RSCG; Campaign as part of the company's efforts to counter actions against its stores by French farmers who are protesting economic actions by the United States.


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