TITLE

Pioneer ads showcase range of product prowess

AUTHOR(S)
Elkin, Tobi
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the print advertising campaign created by Los Angeles, California-based BBDO West for Pioneer Electronics USA. Details of the print advertisements; Efforts to introduce the company's product offerings to affluent male customers.
ACCESSION #
2311874

 

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