TITLE

Celestial Seasonings sets retail `brand equity' lab

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on tea marketing firm Celestial Seasonings' plan to open a retail store in Denver, Colorado. Features of the planned store; Move as part of the company's efforts to build its brand.
ACCESSION #
2311870

 

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