TITLE

Dairy co-op rolls out healthy shake

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Dairy Farmers of America's launch of its Healthy Pleasures brand of milk shake. Cooperative's search for an advertising agency to manage the advertising campaign for the product launch.
ACCESSION #
2311865

 

Related Articles

  • Borden Natural Chunk and Shredded Cheese. Dolliver, Mark // Adweek Midwest Edition;10/11/99, Vol. 40 Issue 41, p32 

    Deals with the advertising campaign created by BBDO Chicago for American Dairy Brands division of Dairy Farmers of America. Implication of the campaign.

  • BREAKING CAMPAIGNS.  // B&T Weekly;9/21/2007, Vol. 57 Issue 2629, p12 

    The article features several online advertising campaigns as of September 2007. A television campaign for Dairy Farmers was created by BMF. A CD giveaway promotional campaign was created by Fairfax's "The Sun-Herald" and its agency Whybin\TBWA. A newspaper and poster campaign for the Australian...

  • Borden revives cash cow for $10 mil ad offensive. Pollack, Judann; Chura, Hillary // Advertising Age;8/16/1999, Vol. 70 Issue 34, p8 

    This article reports on the return of Elsie the cow in the advertising campaign of Dairy Farmers of America in 1999. The effort marks the first offensive from Dairy Farmers of American, a cooperative taking on cheese whiz Kraft Foods with an estimated $8 million to $10 million advertising...

  • Dairy farmers of America. Markgraf, Sue // Dairy Foods;Apr98, Vol. 99 Issue 4, p69 

    Profiles Dairy Farmers of America (DFA) with emphasis on its membership in 42 states and volume of milk produced by the company. Information on the estimated sales of DFA; Details on DFA's joint venture with the New Zealand Dairy Board; Information on the merger between DFA and MidAmerica...

  • Behind the Scenes.  // Dairy Foods;Mar2008, Vol. 109 Issue 3, p118 

    Several photographs are presented depicting the facility of Dairy Farmers of America Inc. in Turlock, California. INSET: THE BIG CHEESE.

  • Behind the Scenes.  // Dairy Foods;Mar2008, Vol. 109 Issue 3, p124 

    Several photographs are presented depicting the facility of Dairy Farmers of America Inc. in Plymouth, Wisconsin.

  • Shaking up nutrition. Dornblaser, Lynn // Prepared Foods;Mar99, Vol. 168 Issue 3, p10 

    Details on Dairy Farmers of America's beverage Healthy Pleasures. Packaging; Nutritional content.

  • DFA sales hit $12.8 billion.  // Rural Cooperatives;May/Jun2014, Vol. 81 Issue 3, p40 

    The article reports that the $12.8 billion net sales obtained by Dairy Farmers of America in 2013 is a six percent increase compared in 2012.

  • DFA SELECTS MEMBERS OF DISTINCTION.  // Dairy Field;Apr2007, Vol. 190 Issue 4, p10 

    The article announces that seven dairy farm families who are members of Dairy Farmers of America Inc. received the most prestigious award given by the cooperative in the 2007 Annual Delegate Meeting.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics