TITLE

Hershey tackles new turf, opponent: Kellogg

AUTHOR(S)
Thompson, Stephanie; Friedman, Wayne
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Hershey Chocolate's launch of its Hershey's Crispy Rice Snacks snack food brand. Move as part of the company's plan to compete with Kellogg Co. for share of the crispy rice snack market; Details of Hershey's marketing strategies for the snack food.
ACCESSION #
2311860

 

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