New Merchandising Onslaught Looms for Martha Stewart

Hogsett, Don; Mammarella, James
November 2006
Home Textiles Today;11/13/2006, Vol. 27 Issue 42, p1
Trade Publication
The article reports that the sale of Martha Stewart licensed merchandise at retailer Kmart Corp. continues to decrease in the U.S. Martha Stewart Living Omnimedia president and CEO Susan Lyne says despite the downward trend, the company aims to diversify its product line and broaden distribution channels. The diversification plan applies to all business segments, which include publishing, broadcasting, merchandising and Internet.


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