Harcourt Prevails in Florida Science Adoption with a 51% Share in K-8 Sales

November 2006
Educational Marketer;11/13/2006, Vol. 37 Issue 32, p1
Trade Publication
The article reports on the suspension of science textbooks orders in grades K-5 by large school districts in Florida. The suspension has sabotaged the revenue expectations of the publishers like Harcourt Science, which dominates the K-5 segment, having a 51.3% share of $37.6 million sales. The government has considered a plum adoption market in a light year across the board.


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