Avoid the insanity: Teach your customers how to treat you

Renda, Joe; Moyer, Matt
November 2006
Pharmaceutical Representative;Nov2006, Vol. 36 Issue 11, p34
The article discusses approaches in developing customer relations. Customers will not value the role of representatives who merely request for signature at the beginning of the relation. Sales representatives are encouraged to set customers' expectations and sound business relationships with their customers to gain greater access and effectiveness. Representatives are respected and liked by customers because of accurate product information, respect for customers' time and worthwhile fellowship.


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