Jitter busters: Scaring away presentation nerves

Maxey, Cyndi; O'Connor, Kevin E.
November 2006
Pharmaceutical Representative;Nov2006, Vol. 36 Issue 11, p22
The authors offer information for sales representatives on how to overcome jitters during sales presentation with customers. It is inferred that the lack of self-confidence will lead to nervousness. They emphasize preparedness, confidence, spontaneity and smartness. They inferred that it is not an accident to fail during presentation if nervousness is self-induced; however, normal nervousness caused by adrenaline is acceptable and can be managed.


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