TITLE

E-SAMPLING SOLUTION OR ACCESS BARRIER?

AUTHOR(S)
McLean, Gwen
PUB. DATE
November 2006
SOURCE
Pharmaceutical Representative;Nov2006, Vol. 36 Issue 11, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on e-sampling (electronic sampling) of pharmaceutical products in the U.S. It is inferred that through e-sampling, the distribution and tracking of sample products is centralized and are done electronically; thus it is safe from sample thefts. However, 62% of physicians still prefer to receive samples directly from sales agents because of the insufficiency and irregularity of supplies. Thus, sales agents are given tips to persuade physicians to receive e-sampling.
ACCESSION #
23101232

 

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