TITLE

Bring Perceived Value, Convenience: Bvg. Bundles Boost Top, Bottom Lines

AUTHOR(S)
Weisberg, Karen
PUB. DATE
September 1999
SOURCE
FoodService Director;09/15/99, Vol. 12 Issue 9, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on issues concerning bundled food options, or meals bundled with beverages, in the United States. Advantages of bundling beverages with food options; Points to consider when bundling beverages; Strategies implemented by some food service facilities.
ACCESSION #
2309618

 

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