Macy's Gets New 'Impulse' in San Francisco

Vesilind, Emili
November 2006
WWD: Women's Wear Daily;11/3/2006, Vol. 192 Issue 94, p15
Trade Publication
The article reports on the launch of the redesigned Impulse contemporary department of Macy's West in San Francisco, California. Elements of the new concept, which features black-and-white decor accented by apple green, an expanded collection of contemporary brands and new shopping bags with a downsized logo, will be integrated into the 60 Impulse departments in the 188 stores of Macy's West.


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