TITLE

Premium wave of brands propel tequila upscale

AUTHOR(S)
Chura, Hillary
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the emergence of upscale-priced brands of tequila in the U.S., as of September 1999. Although still a minute segment of the thriving $875 million tequila category, super-premium tequila is posting double-digit gains. Super-premium tequila probably sells fewer than 200,000 cases in the U.S. each year, compared with 6.5 million for all tequilas, estimated Frank Walters, research director for the industry newsletter Impact.
ACCESSION #
2308692

 

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