TITLE

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PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers news briefs related to the advertising industry in the U.S. as of September 27, 1999. Selection by Procter & Gamble Co. of Saatchi & Saatchi as global agency for the Iams and Eukanuba pet food brands; Plan of package-goods maker Unilever to reduce its brand portfolio; Details on a new consumer campaign created by Ammirati Puris Lintas for Dell Computer Corp.
ACCESSION #
2308424

 

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