Johnson, Bradley; Gilbert, Jennifer
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p72
Trade Publication
Offers news briefs related to Internet marketing as of September 27, 1999. Plan of CMGI to buy AdForce and its customer 24/7 Media, which uses AdForce to serve and manage advertising across its network of Web sites; Decision of Sony Online Entertainment to expand its Jeopardy television and Internet property to another Web version; Launch by online affinity marketer BatNet1 of AARP Marketplace, a shopping area accessed through the seniors site.


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