TITLE

BULLETIN BOARD

AUTHOR(S)
Johnson, Bradley; Gilbert, Jennifer
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers news briefs related to Internet marketing as of September 27, 1999. Plan of CMGI to buy AdForce and its customer 24/7 Media, which uses AdForce to serve and manage advertising across its network of Web sites; Decision of Sony Online Entertainment to expand its Jeopardy television and Internet property to another Web version; Launch by online affinity marketer BatNet1 of AARP Marketplace, a shopping area accessed through the seniors site.
ACCESSION #
2308228

 

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