Competition for Web brokerages heats up

Gilbert, Jennifer
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p66
Trade Publication
This article reports on the move by Track Data Corp. to launch television advertisements for its Internet-based trading software myTrack, as of September 1999. Introduced in 1998, myTrack first provided online stock quotes, news, company information and chat areas about stocks, options and futures in the U.S., Canada and Europe. Unlike Web-only brokerages such as E*Trade, myTrack is software loaded onto users' computers via CD-ROM or downloaded from myTrack's Web site. The software connects to myTrack's server via the Internet.


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