New entries join global race to measure the Net

Gilbert, Jennifer
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p66
Trade Publication
This article reports on the launch of three services that monitor Internet advertising, as of September 1999. Xtreme Information, a London, England-based service that has tracked worldwide television and print advertising since 1984, will launch Xtreme Internet Ad Watch to track advertisements in 11 countries starting October 1999. NetRatings, already aligned with Nielsen Media Research in the U.S. market, struck a deal with ACNielsen Corp. to monitor international Web advertising. And Media Metrix, a leader in the U.S. market, is proceeding with its global expansion.


Related Articles

  • Moving beyond the banner. Williams, Felicia // B&T Weekly;3/18/2005, Vol. 54 Issue 2511, p22 

    Focuses on the state of online advertising in Australia. Forms of online display advertising that are effective; Advantages of the improvement in online advertising media; Role of offline media in supporting an online advertising campaign.

  • SQAD's WebCosts Service To Forecast Online Ad Buys. Bachman, Katy // MediaWeek;3/3/2008, Vol. 18 Issue 9, p6 

    The article reports that SQAD, the company that tracks and forecasts cost-per-points for television and radio spots, is planning to unveil preliminary data from its WebCosts product at the American Association of Advertising Agencies' media conference. The product will help bring transparency to...

  • Opinion: Why crediting the last click 100% for a conversion is inherently flawed.  // New Media Age (Online Edition);9/14/2012, p4 

    The author discusses the practice and science of online advertising. He reveals that brand advertising impressions, when measured in real time, can increase revenue. He adds that with the appropriate methodology, brand goals can be realised and the influence display advertisements have on...

  • Forget opt-out, think relevance. Nutley, Michael // New Media Age;9/14/2006, p16 

    This article emphasizes the importance of relevance in interactive advertising. For several years now, researchers and experts have been saying that the era of interruptive advertising is over. They explain that advertising needs to relevant, targeted, useful and must deliver value to consumers....

  • Traditional brands boost online ads to record high.  // New Media Age;4/17/2003, p1 

    Reports on the increase in Internet advertising in Great Britain in 2002. Market share of online advertising in 2002; Factors which contributed to the increase in online advertising; Efficiency of the Internet as a marketing medium.

  • Convincing brands to try online video advertising. Rafee, Azhar // New Media Age;4/1/2004, p17 

    This article presents the views of the author on efforts taken to persuade traditional advertisers to use strategies leading to online video advertising. Allegedly, industry discussion focuses on two key issues. Such issues include the user benefits of full-motion, multimedia video formats,...

  • Hard times can't dull Net's future.  // Advertising Age;6/3/2002, Vol. 73 Issue 22, p16 

    The article focuses on the interactive advertising sector in the U.S. The author believes that Internet advertising is a real and profitable business. Interactive agencies generated $2.1 billion in marketing-services business in 2001. And a survey reveals that the number of U.S. consumers who...

  • Seven-fold growth for online ads.  // B&T Weekly;4/22/2005, Vol. 54 Issue 2515, special section p34 

    Reports on the financial performance of the online advertising industry in New Zealand. Percentage of increase in revenue; Factors contributing to the increase; Role of broadband in improving the market status of Internet advertising.

  • Good advertising relies on positioning. Mein, Ben // New Media Age;4/8/2004, p17 

    This article deals with the issues surrounding Internet advertising in Great Britain. With the online industry generating approximately £300 million in adverting revenue in 2003, over 2 percent of all total British advertising spend, the Internet is starting to mature as a medium to use in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics