TITLE

New entries join global race to measure the Net

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of three services that monitor Internet advertising, as of September 1999. Xtreme Information, a London, England-based service that has tracked worldwide television and print advertising since 1984, will launch Xtreme Internet Ad Watch to track advertisements in 11 countries starting October 1999. NetRatings, already aligned with Nielsen Media Research in the U.S. market, struck a deal with ACNielsen Corp. to monitor international Web advertising. And Media Metrix, a leader in the U.S. market, is proceeding with its global expansion.
ACCESSION #
2308092

 

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