TITLE

El Sitio heads north to tap U.S. markets

AUTHOR(S)
Wentz, Laurel
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of El Sitio International Corp., a Latin American network of Web sites and online communities, to join the U.S. Hispanic market in both Spanish and English, as of September 1999. CEO Roberto Cibrian-Campoy started the content-focused company as an Argentine Web site in 1996. About 25 percent of El Sitio's daily traffic in Latin America was already coming from the U.S. The U.S. launch advertisements for the site are adapted from the campaign created for Brazil.
ACCESSION #
2308091

 

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