Brokerages plug in online units

Cardona, Mercedes
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, ps22
Trade Publication
This article reports on the effort of online brokerages in the U.S. to target do-it-yourself financial services consumer, as of September 1999. Discover Brokerage is doubling its advertising in all channels from 1998 to $100 million this year, Ameritrade is spending at the rate of $200 million, DLJ Direct at $65 million and E*Trade at more than $150 million. An analysis by Bankboston Robertson Stephens puts advertising spending by online brokerages at $525 million this year, up 91 percent from 1998.


Related Articles

  • Brokers reinvent themselves as court receivers. ILLIA, TONY // Las Vegas Business Press (10712186);6/6/2011, Vol. 28 Issue 23, p20 

    The article reports that brokerage companies in Southern Nevada have been offering new service lines which caters to distressed asset management, including brokers acting as court-appointed bankruptcy receivers. Some of the companies who are adjusting their services include Colliers...

  • The Devil's in the Customer Detail. Power, Anthony // U.S. Banker;Oct2002, Vol. 112 Issue 10, p86 

    Comments on the need for financial services companies in the U.S. to manage customer data to improve their marketing strategies. Companies' efforts to attract and maintain profitable customers; Customer relations management analytic systems' impact on the business operations of banks.

  • E-BROKING AS A TOOL FOR MARKETING FINANCIAL SERVICES IN THE GLOBAL MARKET. Bhasin, Madan Lal // Journal of Services Research;Oct2005-Mar2006, Vol. 5 Issue 2, p151 

    For any organization to thrive in today's business environment, it must deal effectively with global competition and the rapid pace of technological change. The Internet has played a vital role in transforming business in the new millennium. As an innovative tool, the Internet is gradually...

  • IntesaBci SpA SWOT Analysis.  // IntesaBci SpA SWOT Analysis;Sep2006, p1 

    A company profile of Banca Intesa SpA, one of Italy's leading financial groups offering a range of services that include commercial and merchant banking, private banking, leasing and securities brokerage, is presented. An overview of the company is given, along with key facts including contact...

  • Company Overview.  // IntesaBci SpA SWOT Analysis;Sep2006, p4 

    An overview of Banca Intesa SpA, one of Italy's leading financial groups offering a range of services that include commercial and merchant banking, private banking, leasing and securities brokerage, is presented. Data is included on revenues generated in the fiscal year ended December 2005, as...

  • Financial service call centres: Problems encountered by the grey market. Grougiou, Vassiliki; Wilson, Alan // Journal of Financial Services Marketing;Jun2003, Vol. 7 Issue 4, p360 

    Technological advances have resulted in financial service companies being able to make use of alternative channels such as call centres and the Internet to deliver their services to their customers. At the same time, there has been a major growth throughout Europe in the grey market consisting...

  • One Investment Product Never Fits All. Goldfarb, Leslie // Bank Marketing;Sep98, Vol. 30 Issue 9, p46 

    Focuses on relationship management. Reasons for the discrepancies in customer acquisition and retention rates between banks and non-bank financial services providers; Brief history lesson in marketing; Details on relationship management; Marketing strategies; Commitment to sales culture.

  • Winning the worksite customer. Marris, Melanie // Journal of Financial Services Marketing;Apr2001, Vol. 5 Issue 3, p275 

    Focuses on the customer potential of worksite marketing in the financial services industry in the United Kingdom. Differences between employers and employees in their motivations and perspectives; Success factors in winning the employer and employees; Discussion on electronic delivery. INSET:...

  • Managing customer expectations in financial services: Opportunities and challenges. Tam, Jackie L. M. // Journal of Financial Services Marketing;May2007, Vol. 11 Issue 4, p281 

    Although studies have been conducted to advance our understanding of the concept of expectations, a number of challenges have been created in relation to the nature, types and dynamics of these expectations, and the effects of expectations on subsequent evaluations, both of which need closer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics