TITLE

Colas struggle to reverse slump in market share

AUTHOR(S)
Kramer, Louise
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the struggle of cola manufacturers in the U.S. to refocus marketing and advertising programs on their core products, as of September 1999. Pepsi-Cola has reinforced its Pepsi brand with new diet cola Pepsi One, given a $100 million launch last fall. Coca-Cola plans to focus more on Coca-Cola Classic by stressing real lives in television spots entitled Always, running now for six years. Triarc Beverage is preparing new advertisements for 2000 to help combat steep sales declines.
ACCESSION #
2308084

 

Related Articles

  • Coke consolidation in line with strategy. MacArthur, Kate // Advertising Age;12/1/2003, Vol. 74 Issue 48, p3 

    As archrival Pepsi-Cola Co. edges dangerously close to matching its soft-drink market share, Coca-Cola is focused on driving soft drink volume up and marketing costs down. Coca-Cola in September 2003 said it wanted to name a single agency to handle planning, media execution, strategic analysis...

  • COLAS AND BEYOND.  // Beverage Industry;Mar2002, Vol. 93 Issue 3, p10 

    Reports the plan of the soft drink industry to stretch from traditional colas into flavored softdrinks, energy drinking in the U.S. Domination of the Coca-Cola Co. and Pepsi-Cola in the carbonated soft drink category; Improvements of the earnings per share of Coca-Cola; Evaluation on the...

  • News from China. McBride, Sandra; Dawson, Havis // Beverage World;9/1/96, Vol. 115 Issue 1623, p96 

    Features the continuing big-investment plant-building campaigns of Coca-Cola Co. and Pepsi-Cola Co. in China. Average Chinese soft drink consumption; Market share controlled by the two giant soft drink marketers; Marketing strategies; Ventures and partnerships; Investments and return;...

  • THE RIGHT CLIMATE FOR COLA? Foote, Andrea // Beverage World;12/15/2002, Vol. 121 Issue 12, p18 

    Reports on the status of the softdrinks industry in the Middle East. Effect of the boycott on Coca-Cola and Pepsi Cola; Opportunity being enjoyed by Zamzam Cola and Star Cola due to the boycott; Profit of coke for the third quarter of 2002.

  • Cola domination of the soft drink segment weakens. DeNitto, Emily // Advertising Age;9/28/1994, Vol. 65 Issue 41, p13 

    Reports that the cola continues to lose ground in the soft drink category. Transformation of the industry from a cola-dominated to a multifaceted, nontraditional one; Effect on diet colas; Marketing efforts of Coca-Cola and Pepsi-Cola.

  • Action picks up in the never-ending cola wars.  // Chain Drug Review;4/11/2011, Vol. 33 Issue 7, p29 

    The article reports on the leadership battle between soft drink companies Coca-Cola Co. and PepsiCo Inc.

  • The games sponsors play. Keenan, Ted // Finance Week;1/20/2003, p48 

    Discusses the market competition between Coca-Cola and Pepsi Cola in South Africa (SA). Pepsi's sponsorship of the 2003 Cricket World Cup; Coke's dominant market position in SA; Other sports sponsorship of Pepsi in the U.S.

  • Soft drinks, hard punches. Dwyer, Steve // Prepared Foods;May97, Vol. 166 Issue 6, p13 

    Reports on the continuing battle for leadership between Coca-Cola and Pepsi-Cola in the carbonated soft drink (CSD) market in the United States. Development by companies of core soft drink brands; Coke's capture of market share in the CSD sector; Losses posted by Pepsi-Cola in its international...

  • Soda companies plan for summer.  // Beverage Industry;May2003, Vol. 94 Issue 5, p40 

    Soft drinks have expanded their flavor offerings to reinvent old standbys and get drinkers prepared for the warm weather months ahead with tropical tastes as of May 01, 2003. The beverage company Coca-Cola Co.'s Vanilla Coke was one of its most successful introductions to date, and the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics