PCs turn from cheap, cheaper to free

Elkin, Tobi
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, ps20
Trade Publication
This article reports on the latest trends in personal computer marketers in the U.S., as of September 1999. Most of the non-direct players like IBM Corp., Compaq Computer Corp., Hewlett-Packard Co., and others, are struggling to mount direct operations and cut costs, improve sourcing deals and streamline fulfillment and manufacturing processes. And when they are not touting their online business capabilities to businesses large and small, they are trying to put customer care and technical support operations online.


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