TITLE

Online selling puts dent in stores, catalogs

AUTHOR(S)
Hill, Julie Skur
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the online success of apparel retailers in the U.S. as of September 1999. LandsEnd.com and Gap.com rank Nos. 1 and 2 among apparel retailers in sales lured by Web sites, according to a survey by the National Retail Federation. Clearly, marketers who take advantage of a trusted brand name and customer base have the advantage. Retailers face the problem of a shift in sales from stores and catalogs to the Web. Many suppliers of department stores are reticent about turning over their product for online sales.
ACCESSION #
2308081

 

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