Online selling puts dent in stores, catalogs

Hill, Julie Skur
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, ps18
Trade Publication
This article reports on the online success of apparel retailers in the U.S. as of September 1999. LandsEnd.com and Gap.com rank Nos. 1 and 2 among apparel retailers in sales lured by Web sites, according to a survey by the National Retail Federation. Clearly, marketers who take advantage of a trusted brand name and customer base have the advantage. Retailers face the problem of a shift in sales from stores and catalogs to the Web. Many suppliers of department stores are reticent about turning over their product for online sales.


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