TITLE

Need to follow customers sends Detroit to Web

AUTHOR(S)
Guilford, Dave
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the significance of using the Internet as an advertising medium for automobile manufacturers in the U.S. in 1999. Forty percent of vehicle buyers will use the Web at some point in the buying process, up from 25% in 1998. Toyota Motor Sales USA is selling extended service contracts with Autobytel.com. Autoweb.com and American Isuzu Motors have a one-year integrated marketing deal to promote Isuzu sports-utility vehicles online. Typically, an online site helps customers locate a dealership willing to sell the car they want at a desirable price, then turns them over to a dealership that pays a fee to be included on the site.
ACCESSION #
2308077

 

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