A Coors proposal opens door but will NARC take action?

Crain, Rance
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p52
Trade Publication
Comments on the proposal issued by Coors Brewing CEO Peter Coors regarding the willingness of the beer company to fund a pilot program that would use the National Advertising Review Council to monitor how it was adhering to the advertising code of the Beer Institute in the U.S. as of September 1999. Stance of Anheuser-Busch and Miller Brewing Co. on self-regulation; Budget planned by Coors to be allocated for the pilot project; Implications of the third-party self-regulatory process for the advertising industry.


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