TITLE

If Internet admakers listen, Ogilvy has something to say

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an opinion on the state of Internet advertising in the U.S. Decline in click-through rates; Association of interactive advertising with direct marketing; Views of David Ogilvy, founder of advertising agency Ogilvy & Mather, on advertising.
ACCESSION #
2308065

 

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