If Internet admakers listen, Ogilvy has something to say

Rothenberg, Randall
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p52
Trade Publication
Presents an opinion on the state of Internet advertising in the U.S. Decline in click-through rates; Association of interactive advertising with direct marketing; Views of David Ogilvy, founder of advertising agency Ogilvy & Mather, on advertising.


Related Articles

  • MDNews. Wood, Cara; Krol, Carol // DM News;11/30/2009, p3 

    An introduction to the journal is presented in which the editors discusses an article on direct and digital marketing, a tribute to David Ogilvy, and on engaged marketing.

  • Put the Pedal to the Metal. Zyman, Sergio // Brandweek;10/02/2000, Vol. 41 Issue 38, pIQ30 

    Focuses on Internet advertising. Analysis on a quotation from writer David Ogilvy on advertising; How to develop an advertisement and buy media; Role of the Internet in advertising and marketing.

  • Legends. Krol, Carol // DM News;11/30/2009, p6 

    The article presents a tribute for several innovators in the direct and digital marketing industry in the U.S. It includes David Ogilvy, Bob Stone and Lester Wunderman. It mentions on Lester Wunderman who works at Massachusetts Institute of Technology and who greatly contributed in the practice...

  • David Ogilvy, adman, 1911-1999.  // Marketing News;08/30/99, Vol. 33 Issue 18, p13 

    This article presents comments of various people on David Ogilvy, an advertising executive published in various journals. An article by Myrna Oliver published in the journal "Los Angeles Times," reports that throughout his career, Ogilvy eschewed cute and funny material in favor of solid and...

  • The Nature of Online Advertising. Leth, Jan // Print;Nov/Dec2000, Vol. 54 Issue 6, p108 

    Presents an article about interactive online advertising. Benefit of interactive advertising; Concerns regarding the practice; Reasons for the success of creatives in interactive advertising.

  • Online direct marketers will form new trade group. Maddox, Kate // Advertising Age;8/10/1998, Vol. 69 Issue 32, p18 

    Reports that interactive marketing executives met in August 1998 with the intent of forming a new industry association inder the working title of Internet Direct Marketing Bureau. Concerns that two interactive marketing associations, Internet Advertising Bureau and the Direct Marketing...

  • Marketers keen on enriched e-mail. Gunn, Eileen P. // Advertising Age;10/16/2000, Vol. 71 Issue 43, ps12 

    The article focuses on the use of animated, interactive electronic mail in direct marketing in the U.S. The so-called rich e-mail arrives just as e-mail marketers are looking for new ways make their messages stand out. It is predicted that rich e-mails will increase mass-customization in...

  • A Building Year. Mack, Ann M. // Adweek Eastern Edition;9/29/2003, Vol. 44 Issue 38, pSR18 

    The light at the end of the tunnel is growing brighter for online advertising. Advertisers will allocate about $7 billion to Web advertising next year, a PwC report predicts, up 6 percent from an estimated $6.6 billion in 2003. Households subscribing to broadband services are projected to grow...

  • David Ogilvy: They Knew Him. Parpis, Eleftheria // Adweek Midwest Edition;08/02/99, Vol. 40 Issue 31, p18 

    Pays tribute to David Ogilvy of the Ogilvy advertising company. Influence of Ogilvy on the evolution of advertising; Brands introduced by Ogilvy with eccentric personality; Comments from several executives on the work of Ogilvy.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics