TITLE

Bradley raises ad platform

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the political platform of U.S. presidential candidate Bill Bradley for minority advertising agencies and media as of September 1999. Bradley stated that government agencies and marketers need to improve their track record with regard to minority agencies and media. He intends to push for marketers to increase their use of minority media and agencies during meetings he holds with corporate leaders as part of his campaign. Bradley sees the advertising issue as a symptom of a race relations problem in the country.
ACCESSION #
2308054

 

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