Microsoft's fall ads stress themes of empowerment

Elkin, Tobi
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p12
Trade Publication
This article reports on the advertising campaign of computer software developer Microsoft Corp. in the U.S. for fall 1999. The campaign centers on the theme of empowering businesses and consumers with software tools that enable access and ease. The integrated effort includes business offerings such as Microsoft Outlook, Windows 2000 and Office 2000, as well as consumer products and overall brand image with an estimated $300 million budget in the U.S. Microsoft is expected to spend about $150 million on TV to support business-related offerings alone, starting in November.


Related Articles

  • Microsoft's 'people-ready' software - to be taken with a pinch of salt.  // MarketWatch: Global Round-up;Jun2006, Vol. 5 Issue 6, p186 

    The article reports on U.S.-based computer software firm Microsoft Corp.'s launch of advertisements that emphasizes its "people-ready" message. The company will spend $500 million on the advertising campaigns. However, one contradictory about the campaigns' message is the impression that...

  • Microsoft plans series of IT advice initiatives. Darby, Ian // Marketing (00253650);2/3/2000, p12 

    Reports on Microsoft's advertising campaign that positions the software firm as a mentor for the digital revolution. Campaign's target group; Issues to be tackled by the campaign; Use of its quarterly `Digital Britain' customer magazine in the campaign.

  • Microsoft. K. M. // B to B;10/23/2006, Vol. 91 Issue 14, p27 

    The article profiles the software company Microsoft Corp. The company was established in 1975 and its headquarter is located at Redmond, Washington. Microsoft is the dominant force in personal computer software with a total brand value of $43 billion. Microsoft is of the most recognizable brand...

  • Microsoft admits $480 mil mistake. Johnson, Bradley // Advertising Age;9/15/2003, Vol. 74 Issue 37, p3 

    The article reports that the computer software company, Microsoft Corp., has overstated its worldwide advertising expenses by $480 million due to a mistake in how it accounted for the cost of gaining customers for MSN. The company included restated ad expenses in the annual report it filed in...

  • GOAT OR GLOAT.  // B to B;02/19/2001, Vol. 86 Issue 4, p34 

    Compares advertising campaigns of competing server software providers Microsoft Corp. and Oracle Corp. Agencies that created the campaigns; Target markets.

  • WebTV enlists on-screen folk to pitch in ads. Cuneo, Alice Z.; Elkin, Tobi // Advertising Age;10/18/1999, Vol. 70 Issue 10, p78 

    This article reports on the decision of Microsoft Corp. to switch marketing strategies to show off its ability to make TV do more for everyday viewers. A humorous advertising campaign in October 1999 shows individuals in a different situations watching TV. During the programming, actors from the...

  • Challenge for Microsoft: Putting its brand to work. Elkin, Tobi // Advertising Age;2/7/2000, Vol. 71 Issue 6, p28 

    This article focuses on the challenges faced by Microsoft Corp. with regards to its brand strategy in February 2000. The damage to its corporate reputation has coincided with an evermore competitive business climate. Microsoft faces intense pressure from younger players who embraced the Internet...

  • 'Confusing' budget Office XP trial canned.  // Australian Personal Computer;Nov2002, Issue 287, p16 

    Reports that Microsoft Corp. cancelled a consumer subscription trial for its Office XP after some customers thought it was a way to get Microsoft Office cheaply. Confusion about the subscription purchasing model among users; Microsoft's offer of a full free version to participants; Impact of...

  • Longhorn on Asian Market.  // Software World;Jan2004, Vol. 35 Issue 1, p13 

    Reports on the introduction and release of the software, Longhorn developed by Microsoft Corp. to the Asian Market.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics