TITLE

Cline picks up $18 mil Pfizer account

AUTHOR(S)
Goetzl, David
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces that Pfizer has awarded its advertising account for the antibiotic Zithromax to Cline Davis & Mann in September 1999. The account was previously handled by Campbell Mithun Esty, which launched a print campaign for the drug two years ago. Cline will launch advertisements for Zithromax's liquid form for children, which treats ear infections among other ailments. The campaign targeted parents and centered on the drug's five-day, once-daily usage regimen.
ACCESSION #
2308042

 

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