TITLE

Now you see the Dannon, now you don't

PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features a Dannon Co. advertisement with volleyball player Gabrielle Reece at age six with an inserted image of Dannon yogurt. The print advertisement from Y&R Advertising in September 1999 publications features a photograph of the model and athlete today and an inset picture of her in younger days, with a cup of Dannon yogurt beside her. An executive close to the company confides that consumers are meant to recognize the photo is modified, underscoring the sardonic tone of the campaign that implies sports celebrities got where they are because of Dannon.
ACCESSION #
2308041

 

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