TITLE

Now, many words from our sponsors

AUTHOR(S)
Ross, Chuck
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the opening of the new television season in September 1999 with the 5-minute commercial break. Clutter has increasingly become a big issue in the network television environment. According to advertising executives, the trend is problematic. The long commercial breaks do not appear to be impacting ratings. One media executive observed that viewers actually prefer longer breaks after upwards of 15 minutes of programming than shorter breaks that are only 5 minutes apart.
ACCESSION #
2308037

 

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