Now, many words from our sponsors

Ross, Chuck
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p3
Trade Publication
The article focuses on the opening of the new television season in September 1999 with the 5-minute commercial break. Clutter has increasingly become a big issue in the network television environment. According to advertising executives, the trend is problematic. The long commercial breaks do not appear to be impacting ratings. One media executive observed that viewers actually prefer longer breaks after upwards of 15 minutes of programming than shorter breaks that are only 5 minutes apart.


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