TITLE

Papa John's new salvo intensifies pizza battle

AUTHOR(S)
Kramer, Louise
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a television advertisement for pizza chain Papa John's International. Just weeks before the company is due in federal court in a battle with industry leader Pizza Hut over competitive advertising, the company plans to air a new commercial on network television that shows Papa John's founder-CEO John Schnatter telling his daughter she should not sell lemonade made from concentrate, just as his chain does not sell tomato sauce made from a concentrate.
ACCESSION #
2308036

 

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