TITLE

Eveready keeps going with new products review

AUTHOR(S)
Snyder, Beth; Petrecca, Laura; Beardi, Cara
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Eveready Battery Co. is in the review stage with advertising agencies for undisclosed new products. The account is said to focus on new lines, but some executives close to the company speculated that Eveready may be looking to consolidate its international accounts. Agencies involved in the review are current or former roster shops. They are said to include TBWA Worldwide, DDB Worldwide, Bates Worldwide and Leo Burnett Co.
ACCESSION #
2308010

 

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