TITLE

Burger King president loses taste for new ads

AUTHOR(S)
Kramer, Louise
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Paul Clayton, president of Burger King Corp. has decided to change one its advertising campaigns in September 1999. According to Clayton, the hamburger chain is actively evaluating how to improve its television commercials, and may change its new tagline When you have it your way, it just tastes better. Already, at least two brand-building spots have been pulled, said one franchisee. A new approach may be evident when Burger King stages a national launch of the Chicken Club, its first big product introduction in more than one year.
ACCESSION #
2308008

 

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