HGTV accused of 'fraudulent' ad conduct in filing

Ross, Chuck
September 1999
Advertising Age;9/27/1999, Vol. 70 Issue 40, p1
Trade Publication
The article reports on charges filed by television executive Reese Schonfeld against Home & Garden Television (HGTV) for fraudulent conduct in dealing with advertisers. In an affidavit filed September 24, 1999 in New York state Supreme Court, Schonfeld alleges HGTV deliberately scheduled national commercials in time slots where those advertisements would be pre-empted in many homes by local spots. Evidence against the alleged fraudulent double selling of advertising by HGTV was gathered by videotaping the national programming of HGTV.


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