TITLE

HGTV accused of 'fraudulent' ad conduct in filing

AUTHOR(S)
Ross, Chuck
PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on charges filed by television executive Reese Schonfeld against Home & Garden Television (HGTV) for fraudulent conduct in dealing with advertisers. In an affidavit filed September 24, 1999 in New York state Supreme Court, Schonfeld alleges HGTV deliberately scheduled national commercials in time slots where those advertisements would be pre-empted in many homes by local spots. Evidence against the alleged fraudulent double selling of advertising by HGTV was gathered by videotaping the national programming of HGTV.
ACCESSION #
2308007

 

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