TITLE

Late news

PUB. DATE
September 1999
SOURCE
Advertising Age;9/27/1999, Vol. 70 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents updates on advertising as of September 27, 1999. The U.S. Federal Trade Commission is questioning media buyers on the potential pricing impact of combining the Competitive Media Reporting of VNU and the Monitor Plus service of Nielsen Media Corp., competing services to track brand spending. Pingpong.com, a new Web service is shopping its advertising account. Procter & Gamble Co. is concept testing an over-the-counter feminine hygiene wipe for treating vaginal yeast infections, with advertising under development by D'Arcy Masius Benton & Bowles.
ACCESSION #
2308006

 

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