TITLE

Branson scoffs at Jetstar

AUTHOR(S)
Longman, Louise
PUB. DATE
August 2006
SOURCE
Travel Weekly Australia;8/11/2006, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of Virgin Group Ltd. chairman Richard Branson about the international plans of Jetstar in Australia. Branson stresses that no low-cost long haul airline has survived when competing with a quality carrier. He suggests that the airline must subsidize the fare of business travelers to gain more customers. He also emphasizes the opening of Virgin Blue's hangar at the airport in Brisbane, Queensland, where airline management prioritized long-haul flights.
ACCESSION #
23071190

 

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