TITLE

DirecTV Sky-High on Hi-Def

AUTHOR(S)
Whitney, Daisy
PUB. DATE
October 2006
SOURCE
Television Week;10/30/2006, Vol. 25 Issue 41, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the switch of the satellite operator DirecTV to high-definitions (HD) strategy. DirecTV is betting big on HD by initiating satellites that will allow bandwidths for HD channels. Eric Shanks, vice president of entertainment, urged that networks must make the transition to HD to compete against online video. The company provides regional sports networks in HD the local channels, like Major League Baseball and National Football League games and several cable networks.
ACCESSION #
23061911

 

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