DirecTV Sky-High on Hi-Def

Whitney, Daisy
October 2006
Television Week;10/30/2006, Vol. 25 Issue 41, p16
Trade Publication
The article deals with the switch of the satellite operator DirecTV to high-definitions (HD) strategy. DirecTV is betting big on HD by initiating satellites that will allow bandwidths for HD channels. Eric Shanks, vice president of entertainment, urged that networks must make the transition to HD to compete against online video. The company provides regional sports networks in HD the local channels, like Major League Baseball and National Football League games and several cable networks.


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