TITLE

Mobile Marketing: Beyond SMS

AUTHOR(S)
Marek, Sue
PUB. DATE
November 2006
SOURCE
Wireless Week;11/1/2006, Vol. 12 Issue 22, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the possible advancements in mobile marketing, beyond short codes and text messaging. Univision Online and BET Mobile have had success with interactive voice response systems for text-averse consumers. Barcode scanning technology provides an easy interface for consumers. Mobot requires a user to capture and send a photo to enable consumer interaction with brands.
ACCESSION #
23056286

 

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