TITLE

# Clicks with Consumers

AUTHOR(S)
Alleven, Monica
PUB. DATE
November 2006
SOURCE
Wireless Week;11/1/2006, Vol. 12 Issue 22, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the pound-dialing system technology from Single Touch. The system allows consumers to hear music, purchase ringtones or receive coupons by pressing the pound sign and a three-digit code. Anthony Macaluso, founder of Single Touch, said that they have came up with a series of questions to avoid bringing a customer unwanted charges. The company has signed deals with Black Entertainment Television, CBS and Fox News Corp.
ACCESSION #
23056285

 

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