Self-service Technologies:The Affect on Hospitality Branding

Dickinson, Clay B.
October 2006
Hospitality Upgrade;Fall2006, p160
Trade Publication
The article focuses on branding as a corporate strategy in the hospitality industry. Recent research cited branding as one of the five mega trends that will have the greatest impact on shareholder value. Spend on brand ­innovation was cited as one of hospitality chief executive officers' top priorities in the future, notwithstanding industry analysts' skepticism regarding the industry's ability to demonstrate payback on that research and development.


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