Thomas, Martin
October 2006
Hospitality Upgrade;Fall2006, p32
Trade Publication
The article provides information related to Internet marketing of the hospitality industry. Capitalizing on the level of the play­ing field, several techno-marketing vendors have emerged in the last few years building their business models. The e-relationship package delivers a confirmation e-mail, a pre-arrival marketing e-mail, and a post-stay thank you e-mail linked to an online comment card.


Related Articles

  • AIDA: Love story or marketing plan? Broersma, Charles B. // Business Journal (Central New York);7/9/2004, Vol. 18 Issue 28, p16 

    In this article AIDA refers the four timeless fundamental elements namely, Attention, Interest, Desire and Action, of effective online marketing communications. Any headline, in the case of an advertisement, or subject line, in the case of an e-mail communication, should be a bold and compelling...

  • Wired Malaysia fails to capitalise on internet advertising. Menezes, Rene E // Media: Asia's Media & Marketing Newspaper;1/10/2003, p13 

    Focuses on the online marketing trends in Malaysia. Failure of Malaysia to capitalise on internet advertising; Significance of the key to maximizing the media; Suggestions to improve business strategies for online marketing.

  • Electronic Marketing: What You Can Expect. Mack, Tim // Futurist;Mar/Apr2000, Vol. 34 Issue 2, p40 

    Assesses Internet marketing. Significance of the World Wide Web; Cost effectiveness of Internet advertising; Discussions of electronic mail system. INSET: Web Myths and Realities.

  • It's all downhill. Fielding, Michael // Marketing News;3/1/2005, Vol. 39 Issue 4, p17 

    Reports on an e-mail marketing initiative that helped boost the attendance at resorts in the U.S. Data used by resort executives for the initiative; Comments from Joanie Lynch, communication director at the Mammoth Lakes resort in California; Focus of the initiative.

  • Email's all about engagement.  // Revolution (14605953);Nov2008 Digital Marketing Guide, p61 

    The article covers issues related to electronic mail (email) marketing as of November 2008. According to the Direct Marketing Association (DMA), email marketing spending increased by 19% to £1.1 billion in 2007. The DMA and the Interactive Advertising Bureau (IAB) are running a workshop on...

  • Second opinion. Harrison, John // Revolution (14605953);Nov2008 Digital Marketing Guide, p61 

    The article offers insights on the potential of electronic mail (email) marketing. It notes the opportunities and challenges brought by online marketing to marketers. It considers email as the only marketing channel through which a successful personal relationship with the customer can be...

  • Get noticed in a busy inbox. McLuhan, Robert // Revolution (14605953);Nov2008 Digital Marketing Guide, p62 

    The article discusses the need for brands to tap the full potential of electronic mail (email) marketing. The marketing channel is expected to grow further as brands look for the cheapest and most measurable ways to communicate. Netstep sent out electronic newsletters which include content of...

  • Getting your hands around e-mail marketing.  // Enterprise/Salt Lake City;11/10/2003, Vol. 33 Issue 20, p12 

    Presents guidelines on using mass e-mailing as an effective marketing tool. Considerations in developing an e-mail marketing plan; Measures that may be done to increase retention of users; Suggestions in choosing the context of an e-mail ad; Benefits of permission marketing.

  • Focus your email marketing on mails that are always opened. Williams, Phil // New Media Age;1/25/2007, p17 

    This article reflects on the future of broadcast electronic mail (email) marketing. Broadcast email is new, cheap and instantly measurable compared to most other channels. The frequency of email continues to grow despite industry best-practice thinking encouraging enterprises to deliver...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics