Travel 2.0: Harnessing the Power of User-Generated Content and Tagging

Bray, John; Schetzina, Cathy
October 2006
Hospitality Upgrade;Fall2006, p28
Trade Publication
The article discusses on the importance of user-generated content and tagging in Travel 2.0. Travel 2.0 is a site structured to allow users to easily contribute words and images, reviews and travelogues. User-generated content and community are important tools in Travel 2.0. Social networks and user-generated content represent robust areas of opportunity that some hoteliers are beginning to capitalize on.


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