Haley, Mark G.
October 2006
Hospitality Upgrade;Fall2006, p24
Trade Publication
The article focuses on offering a loyalty program for the clients in the hospitality industry. Hospitality programs come in two categories. These include the points-based frequency programs where guests earn points based on spend or stays which can be exchanged for rooms or other benefits, and the recognition programs where guests’ preferences are captured, retained and communicated throughout the brand and utilized to enhance future visits. INSET: Doing it Right.


Related Articles

  • Stop Collecting Underpants and Start Making Money! BEYER, ALISA MARIE // Global Cosmetic Industry;Apr2014, Vol. 182 Issue 3, p26 

    The article offers information on the importance of proper planning before buying branded goods. It discusses several facts which includes planning of brand owners for adopting inspiration and ideas for new, interesting products, efforts of successful owners for development of workable plan to...

  • Targeted feedback, analysis keeps hoteliers on track. McMullen, Shannon // Hotel & Motel Management;7/17/2006, Vol. 221 Issue 13, p16 

    The article focuses on the factors to be considered by hoteliers in implementing guest satisfaction surveys. Several customized programs are established to evaluate the customer service, product offering, pricing, demographics, and guest experiences in different hotel settings. Hotel owners and...

  • Revitalization of Service Quality to Gain Customer Satisfaction and Loyalty. Akbar, Sher; Som, Ahmad Puad Mat; Wadood, Fazli; Alzaidiyeen, Naser Jamil // International Journal of Business & Management;Jun2010, Vol. 5 Issue 6, p113 

    This study examines the relationships between hotel service quality failure, customer perceived value, revitalization of service quality, customer satisfaction and loyalty in the hotel industry. A quantitative technique was used to collect data in this study. A number of findings were gathered...

  • READERS' POLL - HOTELS.  // Business Traveller (Asia-Pacific Edition);Oct2010, p78 

    The article highlights the best Asian hotels as ranked in the magazine's 2010 readers' poll. According to the survey, InterContinental is the best business hotel brand in the world. The hotel is the first among its kind to form a partnership with an international airline and the first to launch...

  • The Power of Status. Mansfield, Elizabeth // O&P Business News;7/1/2010, Vol. 19 Issue 8, p76 

    The article offers tips on how to make customers feel special in the U.S. It states that customer loyalty must be enhanced with personalized exclusive offers. It notes that the status of the customer must also be acknowledged when answering incoming calls. It emphasizes that simplicity and...

  • The long view on customer loyalty. WILSON, BRUCE // Landscape Management;Mar2014, Vol. 53 Issue 3, p12 

    The author focuses on customer loyalty particularly in the landscape industry. The author discusses the advantages of winter and the snow bonanza. As a snow or ice contractor, one has a chance to stick to customers and show empathy to the customers. The author suggests to make a bundle or have...

  • Loyalty programs subject to success if well crafted, executed.  // Nation's Restaurant News;12/1/2003, Vol. 37 Issue 48, p60 

    Reports on the significance of the customer loyalty program to the restaurant industry in the U.S. Objectives of the loyalty programs; Definition of marketing strategies; Initiation for a test programs within limited time frames.

  • Attracting Loyalty. Bell, Chip R.; Patterson, John R. // Leadership Excellence Essentials;May2008, Vol. 25 Issue 5, p7 

    The article offers guidelines on customer service in order to attract and retain new customers. Including customers in a forum or membership so as to participate in the service experience enhances customer loyalty. Customers expect that services they have paid for are done right. Customer...

  • Loyalty programs are subject to success if they are well crafted and properly executed. Grinnell, David C. // Nation's Restaurant News;12/1/2003, Vol. 37 Issue 48, p24 

    Focuses on the customer loyalty program for foodservice businesses in the U.S. Advice to foodservice operators; Value of customer loyalty program to marketing professionals; Increase on the customers expectation on the return on investment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics