TITLE

LOYALTY FOR SALE

AUTHOR(S)
Haley, Mark G.
PUB. DATE
October 2006
SOURCE
Hospitality Upgrade;Fall2006, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on offering a loyalty program for the clients in the hospitality industry. Hospitality programs come in two categories. These include the points-based frequency programs where guests earn points based on spend or stays which can be exchanged for rooms or other benefits, and the recognition programs where guests’ preferences are captured, retained and communicated throughout the brand and utilized to enhance future visits. INSET: Doing it Right.
ACCESSION #
23039238

 

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