Farrell, Scott
October 2006
Hospitality Upgrade;Fall2006, p22
Trade Publication
The article provides information related to single-screen booking engines for hospitality industry. The single-screen booking engines are revolutionizing online shopping, which transform the Web from a static textual medium to a dynamic, highly interactive platform. This gives hoteliers a competitive advantage by allowing them to offer their guests a personalized and intuitive shopping experience that keeps them engaged and stimulates buying.


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