Breaking away

McTaggart, Jenny
October 2006
Progressive Grocer;10/15/2006, Vol. 85 Issue 15, p34
Trade Publication
The article presents the rules created by Bob Meyer, president of advertising agency Meyer & Wallis, for supermarkets to follow in creating and executing more effective marketing programs. Adaptation of supermarkets to evolving customers is important to the success of the business. There is also a need for supermarkets to recruit marketing people from outside the industry.


Related Articles

  • Cause Marketing: What Is in Your Store's DNA? LEMPERT, PHIL // SN: Supermarket News;2/20/2012, Vol. 60 Issue 8, p12 

    The author shares insights on cause marketing and its effectiveness. He gives credit to the program called Help Save the Butchers! that has member stores focused on helping stores and their customers differentiate their products sold in supermarkets. He supports the belief that having a personal...

  • MEDIA/MARKETING.  // Enterprise/Salt Lake City;1/30/2012, Vol. 41 Issue 27, p6 

    This article reports that only nine percent of senior marketers believe that traditional advertising agencies are successful in evolving and extending their service capabilities in the digital age, according to a study conducted by the CMO Council.

  • Customer Data Deluge Overwhelms Brands. Frech, Susan // Promotional Marketing;10/4/15, p1 

    The article focuses on data used by marketers to acquire information about the customers including fear of customers to share their personal details, lack of conversation and customization of customers by top brands and awareness about the lifestyle of customers by the brands.

  • Green Household Cleaners Hit Shelves. Angrisani, Carol // SN: Supermarket News;3/19/2007, Vol. 55 Issue 12, p39 

    This article highlights the success of Stop & Shop/Giant with its new sections created especially for green household cleaning products. The 4-foot sections are in 340 of its Stop & Shop/Giant stores. Each carries about 40 products marketed as ecofriendly. When asked to name the most important...

  • Sainsbury's opens up trainee management scheme to 250 people. Phillips, Beth // Grocer;3/23/2013, p54 

    The article reports on the opening of a trainee management initiative by Sainsbury's Supermarkets Ltd. in Great Britain in 2013.

  • Ignore the baby boomers and you risk going bust. Devaney, Polly // Marketing Week (01419285);5/30/2002, Vol. 25 Issue 22, p36 

    Focuses on the preference of young consumers than adults by the marketers in the U.S. Neglect of marketers to the potential of adult consumers in marketing business; Concentration of marketers to younger generation in online marketing of products; Role of ageing baby boomers for effective...

  • Using Point of Sale (POS) Data to Deliver Customer Value in the Supermarket Industry through Category Management Practices. Pepe, Michael R.; Pepe, Michael S. // Journal of Marketing Development & Competitiveness;2012, Vol. 6 Issue 1, p69 

    The rapid proliferation in the use of technology through Point of Sale (POS) data by supermarket retailers has resulted in delivering value to consumers. This paper assesses how POS data is utilized by supermarkets implementing category management practices to deliver value to consumers. An...

  • Tips for global success. Del Prete, Dom // Marketing News;08/18/97, Vol. 31 Issue 17, p2 

    This article presents suggestion for marketing personnel that can help make their foray into global marketing a success. The marketers should be sensitive to the cultural nuances and customs of the market they are entering. Marketers should determine whether to establish distribution channels...

  • Lay the Foundation for CMO Success. Grapentine, Terry H.; Dwight, David // Marketing Management;May/Jun2009, Vol. 18 Issue 3, p24 

    The average tenure of a CMO is slightly more than two years. Management articles tend to focus on the how-tos of succeeding in the job, but more attention needs to be paid to promoting CMO achievement before the position is even created. The authors contend that top management needs to examine...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics