Retailers seeing infrared

October 2006
Progressive Grocer;10/15/2006, Vol. 85 Issue 15, p14
Trade Publication
The article reports on the participation of retailers in a consortium that tests infrared sensors to measure customer traffic and generate audience ratings for products in the U.S. The system, called Prism, was tested in a study that ran for a month in a limited amount of stores during the spring. The infrared beams track shoppers' movements and correlate them with actual sales data, producing what could be the first scientific measurement for the effectiveness of in-store sales tools.


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